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RichA wrote:
If the goal of magazines is to provide enough solid information to consumers to make themselves interesting and valuable, [...] It sounds cruel, but really, you don't seem to have a clue. The goal of a magazine is to make money. In most cases, they do this by attracting an audience for their advertisers, with articles, pictures, commentary, etc. They are not going to bite the hand that feeds them. If not conducting detailed optical tests and printing the results loses (say) 1% of their potential readership, but saves 100% of their revenue, to a first approximation you can pretty easily guess what the magazine will do. There are, however, interesting ways to appear "objective" which really aren't. If the magazine does do some quantitative testing, you may find they won't provide much analysis of the results, or simply fail to come to a definitive conclusion, or just ignore the tests in whatever conclusion they reach (this is what some amateur radio publications tend toward) -- leaving the unsavvy completely in the dark with warm, fuzzy reviews. If they do the tests, and provide some substantive analysis, you'll find they only review top of the line equipment: no lemons will _ever_ be reviewed. (Knowing what not to buy is just as important as knowing what to buy.) And if they actually review a lemon, you can expect they'll find something good to say about it anyways, unless they don't have a contract with the manufacturer (e.g., the "department store telescope"). Basically, your only recourse here is to find a magazine that derives all of its income from its subscribers, or (equivalently?) read the various reviews one can find on the net. My start point is: www.google.com: name_of_item review Check both the web and google-groups. No one takes reviews in an advertising-based magazine very seriously, and no amount of ranting will change this. |
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