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Jacques van Oene
November 12th 05, 02:59 PM
Communicating scientific research

11 November 2005

Scientific research brings many benefits yet many find it difficult to
understand and of little relevance to their daily lives. Next week's CER
2005 conference will be looking at ways to change Europeans' perception of
science and research, the driving forces behind much of the progress made by
society.

The two-day Communicating European Research conference (CER 2005) starts on
Monday 14 November at the Brussels Exhibition Centre and is hosted by the
European Commission's Directorate-General for Research. It will focus on
many aspects of communicating science, and provide a forum and meeting place
for scientists, communication professionals and journalists.

Around 3000 participants are expected to take part in the conference which
will include panel discussions, forum sessions, practical workshops and
tutorials as well as a 9000 mē exhibition. Here, 250 exhibitors, including
research organisations, media associations and others concerned with
improving the communication of European science and research, will showcase
research initiatives and communication strategies.

ESA will be participating in CER 2005 as a member of EIROforum, a group of
seven leading European intergovernmental scientific research organisations
set up in 2002 to promote the quality and impact of European research. One
way of doing this is to gain the support of Europe's citizens by ensuring
they are better informed about the scientific research being carried out
within Europe.


"Too often the public find science and research incomprehensible because of
the way it is put across," said Claus Madsen, head of the public affairs
department of the European Southern Observatory and spokesperson for
EIROforum.

"This conference gives scientists and those working in the media an
opportunity to discuss how best to communicate the reality that science is
an exciting and fascinating subject that benefits us all."

EIROforum will have a 130 mē stand at the exhibition. Here ESA will present
an overview of its communication activities, its new education initiatives
and the communication campaign around the Cassini-Huygens mission that
successfully landed a probe on Titan in January this year.

ESA will also participate in a round table discussion on "Europe in Space:
taking off without the public?", organised by the German association of
science writers, and contribute to an EIROforum session on "Science at
school - lost cause or real winner?".



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Jacques :-)

www.spacepatches.info