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Space Tourism and Focus Groups
Interesting article about focus groups which are often cited as proof
that a large market for space tourism exists. http://slate.msn.com/id/2089677/ I have no idea what the market for space tourism is. I hope we find out real soon. Jim Davis |
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Space Tourism and Focus Groups
On 13 Oct 2003 23:08:09 GMT, in a place far, far away, Jim Davis
made the phosphor on my monitor glow in such a way as to indicate that: Interesting article about focus groups which are often cited as proof that a large market for space tourism exists. Who cites focus groups for that? Focus groups don't give quantitative information--you get that from public opinion polls. Focus groups are useful for determining the appeal of various products and tweaking them thereby, not for determining demand. They're also flawed, as the article points out, largely because there tends to be a large amount of groupthink setting in. This isn't a problem with a well-designed poll. -- simberg.interglobal.org * 310 372-7963 (CA) 307 739-1296 (Jackson Hole) interglobal space lines * 307 733-1715 (Fax) http://www.interglobal.org "Extraordinary launch vehicles require extraordinary markets..." Swap the first . and @ and throw out the ".trash" to email me. Here's my email address for autospammers: |
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Space Tourism and Focus Groups
I have no idea what the market for space tourism is. I hope we find
out real soon. The article said surveys may not work because consumers do not know what they want. In a way this is correct. Who would tell a surveyor they will spend big bucks for a Lunar vacation when it's still in the realm of fantasy? You can't do a numbers forecast now. but tourists are now travelling the ends of the earth and it doesn't take an Einstein to figure out where they will go next, if there were transjportation-- space! Numbers won't forecast it but space is a true case of the saying "Build it and they will come!" ^ //^\\ ~~~ near space elevator ~~~~ ~~~members.aol.com/beanstalkr/~~~ |
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Space Tourism and Focus Groups
Allen Meece wrote:
I have no idea what the market for space tourism is. I hope we find out real soon. The article said surveys may not work because consumers do not know what they want. In a way this is correct. Who would tell a surveyor they will spend big bucks for a Lunar vacation when it's still in the realm of fantasy? In the 1970's, how many consumers would have said that they would willingly plunk down a couple grand for a box with a screen that makes beep-beep noises and gets their kids hooked on porn and intellectual property theft? Never underestimate the willingness of people to throw money at the latest new shiny thing, especially when good marketeers get involved. -- Scott Lowther, Engineer Remove the obvious (capitalized) anti-spam gibberish from the reply-to e-mail address |
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Space Tourism and Focus Groups
"Scott Lowther" wrote in message ... Allen Meece wrote: I have no idea what the market for space tourism is. I hope we find out real soon. The article said surveys may not work because consumers do not know what they want. In a way this is correct. Who would tell a surveyor they will spend big bucks for a Lunar vacation when it's still in the realm of fantasy? In the 1970's, how many consumers would have said that they would willingly plunk down a couple grand for a box with a screen that makes beep-beep noises and gets their kids hooked on porn and intellectual property theft? Never underestimate the willingness of people to throw money at the latest new shiny thing, especially when good marketeers get involved. And if you would demonstrate Moore's Law in relation to space vehicles you might have me persudaded. |
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