ANN: Sky Publishing Makes Tracks with New Magazine

the tip off this was BS was the low subscription price, which is announced only
at Halloween.
jerry



CaseyJonesX638 wrote:

For Immediate Release

Contact:
Casey Jones, Sky Publishing Corp.
617-864-7360 x638



All Aboard! Sky Publishing Makes New Tracks!
New Magazine Makes Trains Fun and Easy!

April 1, 2004 - Cambridge, MA - The marketplace of train information is about
to be transformed by the debut of a magazine unlike any now available. Sky &
Trains, which mails to charter subscribers on July 4th and hits newsstands
nationwide on August 13th, is designed especially for entry-level train buffs -
those who possess very little knowledge about gauges and locomotion but still
want to enjoy and explore the rails, both model and full-size. Whether it's
guidance for laying scale track or advice on where to enjoy the thunder of a
steamer, Sky & Trains aims to be the perfect resource for novice engineers and
"basement railroaders."

Each colorful issue of the new bimonthly will provide readers with uncluttered,
easy-to-use layouts and illustrations; a how-to section for model-train owners;
jargon-free train history lessons; overviews of accessories, books, software,
and other products; and a gallery of inspiring train photos.

"We've lined up some noteworthy contributors," says Kelly Beatty, editor of Sky
& Trains and himself an expert with 30 years' experience playing with HO-scale
trains in his basement. David Levy, known worldwide for his comet-hunting
achievements and as a big, steam-engine buff, explains how to get the most heat
from your boiler. And Phil Plait - teacher, lecturer, N-gauge nut, and
webmaster of the popular Bad Training Web site - has been tapped to pen a
regular column called Straight Rails, which will debunk railroad
misconceptions.

Sky & Trains hails from Sky Publishing, whose award-winning monthly, Sky &
Telescope, has been serving amateur astronomers since 1941. According to the
company's president and publisher, Susan Lit, "2004 is our most ambitious year
yet! First our flagship Sky & Telescope has been given a new look. Then we
launched Night Sky, a new magazine for beginners. Now Sky & Trains takes us
down new tracks. Sure, there are other train magazines out there, but Sky &
Trains will have broader appeal by virtue of the fact that its content will be
accessible to anyone."

"Clearly, there is an interest out there for this kind of approach," observes
Marcy Dill, Sky Publishing's vice president of marketing and business
development. "Who doesn't like miniature trains? And big ones too? But if
you're new to it all," she adds, "the magazines currently on the market can
make it all seem daunting. We are confident that Sky & Trains' fun and
approachable style will give everyone a chance to actively understand
everything about trains." Sky & Trains will provide the information readers
need to make smart purchasing decisions, and many advertisers are eager to come
(all) aboard.

Sky & Trains will be sold on newsstands for $3.99 per copy and by subscription
for $17.99 for one year (six issues). Curtis Circulation Co. of New Milford,
NJ, will handle newsstand distribution. For more information, see the
magazine's Web site at SkyTrainMag.com.

****************************

Sky Publishing Corp. was founded in 1941 by Charles A. Federer Jr. and Helen
Spence Federer, the original editors of Sky & Telescope magazine. The company's
headquarters are in Cambridge, Massachusetts, near Uncle Chuck's Hobby Center
and Roundhouse. In addition to Sky & Telescope and SkyandTelescope.com, Night
Sky and NightSkyMag.com, and Sky & Train and SkyTrainMag.com, the company
publishes two annual magazines, Beautiful Universe and SkyWatch, and an annual
wall calendar called Celestial Wonders, as well as books, star atlases,
posters, prints, globes, and other fine products.