Why is Sea launch so anal with information?

What does Sea Launch think they are gaining by being so stingy with
information about why they had to scrub two launches?

For the first one, they said it was "due to an off-nominal indication
from the Ground Support System." Since there would be no reason to
scrub without an off-nominal indication, this press release contains
exactly one bit of information - that the problem is in the ground
equipment.

The second scrub notice had an even more pitiful information content.
"The Sea Launch team is currently working an issue at the launch site."
It does not even tell whether the problem is with the ground support
or the rocket. Since their would be no scrub without an issue, and
since the purpose of the team is to work on issues, this press release
has absolutely no information whatsoever.

I don't know about anyone else, but my immediate reaction is that they
must be covering up some extremely unprofessional behavior. Maybe the
off-nominal indication in the ground equipment was the blood alcohol
level of the launch director. Maybe on the second try the child
pornography was chewing up so much bandwidth that the telemetry
couldn't get through, and the issue they are working is increasing the
bandwidth enough to support both simultaneously.

More seriously, what can they hope to gain with such a closed-mouth
strategy? Clearly they will have to tell their existing customers what
the problem is. So all they can possibly accomplish is to irritate all
the people who are not yet customers - scarcely a great marketing
strategy. Unless the truth is actually so bad that a mere morbid
suspicion is actually an improvement, what's the point?

Lou Scheffer