Does 'Transformational Technology' include unobtainium?

Eric Hedman had a piece in The Space Review this week about
'transformational technology.'

http://www.thespacereview.com/article/337/1

I think he was saying that the vision for space exploration 'needs it,'
or something. Just what 'it' is, he's not able to define so
well--apparently it's the magic juice that gets Space Ship 1 to orbit
or something.

Come on, isn't the heydey of management buzzwords like 'synergy,',
'customer-centric', and 'transformational technology' behind us? Let's
be honest, what the Vision for Space Exploration needs to succeed is
not new buzzwords but better management and more money. If a heavy lift
launcher is necessary to get the thing underway, so be it. Just let the
private sector own it. And for god's sake don't base it on the shuttle
unless you plan to transfer the whole thing to a private concern.

Tom Cuddihy