"live coverage"

There is a discussion going on in a space oriented web log group about the
"live" coverage of the mars landing.

The point was, that unlike all previous missions we could remember, the
people at JPL/NASA were acting as if the landing confirmation signals they
were watching represented a live right now event, never mentioning, as
everyone seemed to on pathfinder/viking et al that in fact the event had
actually happened 10 minutes before, and this was just the first news we had
of what had happened.

We all agree it was more exciting this way, and even went to the
metaphysical that in relativistic terms, "now" is defined by the speed of
light, and this caveat is nothing more than a de-energizing footnote.

however: the fact that it was not mentioned on any of the coverage we saw
suggested that the decision was made as policy to view incoming signals as
live for the sake of the public event.

Does anyone here know if this is in fact true, or did anyone here hear
NASA/JPL mention the 10 minute lag

Bob