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Does the newest offering from AP (the 160 EDF) represent the bargain
that AP refractors have traditionally held? Historically AP scopes have sold at relative bargains. For most of the late eighties and nineties the only other generally available 5"+ APO's were Tak and (for a while) Zeiss. Both were priced higher (in the case of Zeiss, much higher) than AP's. The Tak's were not quite up to the same quality level. Being higher quality than the more expensive Tak's and being close, if not equal or superior to, much higher priced Zeiss', made AP's a relative bargain in the APO market. This was evidenced by long waiting lists and much higher than cost-new resale prices. Why did they sell at "bargain" prices? Roland has mentioned on the newsgroups that he didn't make much money on some of these scopes. The 7"+ models required excessive hand figuring and the glass was mucho expensive. He said that the last batch of 155 EDF's were basically sold at cost (same for the 600 mount). Of course as word spread about AP scopes, as disposable income increased, and as more baby-boomers came to our hobby, AP couldn't satisfy demand. The hew and cry went up "expand your capacity", "increase output". Roland's response – I'm only one guy and I hand figure (at some stage) _every_ lens that leaves here. He couldn't produce them any quicker. AP seemed content to being a low-volume production company that delivered tremendous quality at an affordable price for the amateur. When asked about expanding capacity back in 1999 Roland said "You make it sound simple, indeed. Problem is, we are at capacity in our building and with the machines we have. To double our capacity would require investing approx. $1million just for capital equipment and facilities. This money I ain't got. Our growth is pretty much controlled by our banker to a comfortable 15% per year. More than that requires going deeply into debt, which is not a good idea. … In short, for us to double our production would mean tremendous capital expenditure plus the addition of a rather large payroll. We're not ready for it." That was 1999. The 1999 list price for a 155EDF (with the 2.7" focuser) was $4900. If you ordered it in 1997 or 98 you got in 1999 and you paid $4900. Not too bad considering that when you signed up for it in 1997 or 98 the quoted price was $4500. In fact the scope was priced at $4500 as far back as 1993 – a 1.45% annual increase thru 1999! Great value relative to the market! Zeiss APO's at super high prices had come and gone. The Tak 150 cost much, much, more and was no better (if as good). Yes, those lucky guys who got the last batch of the 155's for $4900 in 1999 ($5400 in today's dollars) got a hell of a deal. Everyone kept saying "Roland, you can sell your scopes for much higher prices, just look at the resale prices; why don't you?" Well, Roland wasn't the only one listening. Tom Back and Markus started collaborating on bringing APO's of AP level quality to the market. They took a completely different approach by outsourcing components. Nevertheless, thanks to Tom's stringent QC the scopes proved to be outstanding and demand was/is high. The pricing was based on what the market would bear – no doubt influenced by the prices that used AP's were fetching. Two things happened: It became readily apparent what the market would pay for a quality APO, and affordable APO's became much less rare. Where are we today? Amateurs have more choices than ever in APO refractors of high quality. That is great! However, back to my original question; does the latest AP scope offer the same bargain that AP's once did? I believe the answer is no. AP has invested considerable capital in expansion. This must be paid for. AP is pricing the scopes to be competitive with TMB/TEC scopes. They are no longer priced "under the market" as they were back when the competition was Tak and Zeiss. Can those lucky enough to be on the list buy the scope, use it for a few years and be confident that it will sell at a highly appreciated price, like they used to? Again, (only time will tell of course) I think the answer is no. Roland has developed a new lens design that lends itself better to higher volume production. AP scope production will more closely approach demand. High quality APO's in general are much more plentiful now thanks to TMB and TEC. Look at recent TMB resale's on Astromart. Most go for about the same (sometimes a little less) as cost-new. Other suppliers (Burgess/Back, Aries, other Oriental makes) are coming to the market, thereby increasing supply, and reducing scarcity. Conclusion: The latest AP scope is selling at a market-supported price. It is worth the asking price. However, It no longer represents a "bargain" like past AP scopes did. It won't resell at a highly increased price. All of you who extolled Roland to increase production and raise prices – Merry Christmas – you got your wish. Disclaimers: I either currently own or have owned both AP and TMB apo's and I like them very much indeed. Roland and Tom have done a great service to this hobby. I know the value of a scope is in its use, not as a great financial investment. However, isn't it even better when you reap both? Is it sour grapes from one who didn't "buy in early"? Yeah, somewhat. This isn't a knock or criticism of anyone. It is simply my observations of the economic dynamics of the current premium- APO market. I find it interesting. If you don't, you only wasted a little of your time reading this ![]() |
#2
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refractor-fellow wrote:
This isn't a knock or criticism of anyone. It is simply my observations of the economic dynamics of the current premium- APO market. I find it interesting. If you don't, you only wasted a little of your time reading this ![]() You have nicely described the situation. Some scenarios: the production will be increased, demand not fully but better satisfied, prices will go down and those who kept the scope (at least partially) as investment will try to outrun the others to sell it and "cut losses" - glut of second hand offerings on the market - something like a bank run. Add to it some spice of Chinese entry (they DO have cheaper energy cost for the production of the glasses) and you can make binoscopes cheaply. Not a nice outlook. http://tinyurl.com/46m6g http://tinyurl.com/3vdgn "The 354-page report, mostly devoted to warning about the growing Asian threat, contends that China has harnessed all its energies on conquering high-tech markets, creating "national champions" - with protected home markets and cheap labour - designed to punch at global level. "China's industrial policy has selectively attracted foreign direct investment in technology intensive industries in order to benefit from foreign technology and organisational know-how," said the report." |
#3
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retractor-fellow wrote:
Does the newest offering from AP (the 160 EDF) represent the bargain that AP refractors have traditionally held? Historically AP scopes have sold at relative bargains. For most of the late eighties and nineties the only other generally available 5"+ APO's were Tak and (for a while) Zeiss. Both were priced higher (in the case of Zeiss, much higher) than AP's. The Tak's were not quite up to the same quality level. Being higher quality than the more expensive Tak's and being close, if not equal or superior to, much higher priced Zeiss', made AP's a relative bargain in the APO market. This was evidenced by long waiting lists and much higher than cost-new resale prices. Why did they sell at "bargain" prices? Roland has mentioned on the newsgroups that he didn't make much money on some of these scopes. The 7"+ models required excessive hand figuring and the glass was mucho expensive. He said that the last batch of 155 EDF's were basically sold at cost (same for the 600 mount). Of course as word spread about AP scopes, as disposable income increased, and as more baby-boomers came to our hobby, AP couldn't satisfy demand. The hew and cry went up "expand your capacity", "increase output". Roland's response – I'm only one guy and I hand figure (at some stage) _every_ lens that leaves here. He couldn't produce them any quicker. AP seemed content to being a low-volume production company that delivered tremendous quality at an affordable price for the amateur. When asked about expanding capacity back in 1999 Roland said "You make it sound simple, indeed. Problem is, we are at capacity in our building and with the machines we have. To double our capacity would require investing approx. $1million just for capital equipment and facilities. This money I ain't got. Our growth is pretty much controlled by our banker to a comfortable 15% per year. More than that requires going deeply into debt, which is not a good idea. … In short, for us to double our production would mean tremendous capital expenditure plus the addition of a rather large payroll. We're not ready for it." That was 1999. The 1999 list price for a 155EDF (with the 2.7" focuser) was $4900. If you ordered it in 1997 or 98 you got in 1999 and you paid $4900. Not too bad considering that when you signed up for it in 1997 or 98 the quoted price was $4500. In fact the scope was priced at $4500 as far back as 1993 – a 1.45% annual increase thru 1999! Great value relative to the market! Zeiss APO's at super high prices had come and gone. The Tak 150 cost much, much, more and was no better (if as good). Yes, those lucky guys who got the last batch of the 155's for $4900 in 1999 ($5400 in today's dollars) got a hell of a deal. Everyone kept saying "Roland, you can sell your scopes for much higher prices, just look at the resale prices; why don't you?" Well, Roland wasn't the only one listening. Tom Back and Markus started collaborating on bringing APO's of AP level quality to the market. They took a completely different approach by outsourcing components. Nevertheless, thanks to Tom's stringent QC the scopes proved to be outstanding and demand was/is high. The pricing was based on what the market would bear – no doubt influenced by the prices that used AP's were fetching. Two things happened: It became readily apparent what the market would pay for a quality APO, and affordable APO's became much less rare. Where are we today? Amateurs have more choices than ever in APO refractors of high quality. That is great! However, back to my original question; does the latest AP scope offer the same bargain that AP's once did? I believe the answer is no. AP has invested considerable capital in expansion. This must be paid for. AP is pricing the scopes to be competitive with TMB/TEC scopes. They are no longer priced "under the market" as they were back when the competition was Tak and Zeiss. Can those lucky enough to be on the list buy the scope, use it for a few years and be confident that it will sell at a highly appreciated price, like they used to? Again, (only time will tell of course) I think the answer is no. Roland has developed a new lens design that lends itself better to higher volume production. AP scope production will more closely approach demand. High quality APO's in general are much more plentiful now thanks to TMB and TEC. Look at recent TMB resale's on Astromart. Most go for about the same (sometimes a little less) as cost-new. Other suppliers (Burgess/Back, Aries, other Oriental makes) are coming to the market, thereby increasing supply, and reducing scarcity. Conclusion: The latest AP scope is selling at a market-supported price. It is worth the asking price. However, It no longer represents a "bargain" like past AP scopes did. It won't resell at a highly increased price. All of you who extolled Roland to increase production and raise prices – Merry Christmas – you got your wish. Disclaimers: I either currently own or have owned both AP and TMB apo's and I like them very much indeed. Roland and Tom have done a great service to this hobby. I know the value of a scope is in its use, not as a great financial investment. However, isn't it even better when you reap both? Is it sour grapes from one who didn't "buy in early"? Yeah, somewhat. This isn't a knock or criticism of anyone. It is simply my observations of the economic dynamics of the current premium- APO market. I find it interesting. If you don't, you only wasted a little of your time reading this ![]() Lurker with no extremely expensive equipment says, great post! |
#4
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damn good analysis...the only thing I would add is that roland's oil spaced
triplets (edf/edft) will remain creme de la creme...it sounds to me like roland switched to air-spaced because he ran out of the right glass and was responding to a demanding waiting list... sean nolan |
#5
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Conclusion:
The latest AP scope is selling at a market-supported price. It is worth the asking price. However, It no longer represents a "bargain" like past AP scopes did. It won't resell at a highly increased price. All of you who extolled Roland to increase production and raise prices - Merry Christmas - you got your wish. However, in case no one noticed, there is still a very long waiting list --- a fact which tends to contradict your conclusion. Clear Skies Chuck Taylor Do you observe the moon? Try http://groups.yahoo.com/group/lunar-observing/ Are you interested in optics? Try http://groups.yahoo.com/group/ATM_Optics_Software/ ************************************ |
#6
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![]() "CLT" not@thisaddress wrote in message However, in case no one noticed, there is still a very long waiting list --- a fact which tends to contradict your conclusion. And if the 160 actually turns out to be an improvement over the 155 (gasp!) then thats the one everybody will want. Ed T. |
#7
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#8
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#9
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fewer mak newts seem to be coming on the used market and their
prices have risen over a year ago. Maybe its just temporary but Ive noticed this and wonder if it says something? jerry I think many people are coming to the conclusion that their weaknesses can tend to outweigh their strengths. rat ~( ); email: remove 'et' from .com(et) in above email address |
#10
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