Gracy the Receiver starts running towards George the Emitter with speed v:
http://youtube.com/watch?v=bg7O4rtlwEE
The speed of light as measured by Gracy the Receiver shifts from c to c'=c+v, in violation of Einstein's relativity.
The frequency Gracy the Receiver measures shifts from f=c/λ to f'=c'/λ.
The wavelength is INVARIABLE.
It can be shown that the wavelength is INVARIABLE in two more cases:
1. When George the Emitter, not Gracy the Receiver, is running.
2. When light is falling in a gravitational field.
Future fundamental physics will be the result of a paradigm shift replacing Einstein's nonsensical axiom
"Speed of light is invariable"
with the correct axiom
"Wavelength of light is invariable".
So the formula
(frequency) = (speed of light)/(wavelength)
will mean that any frequency shift entails (is caused by) a speed-of-light shift.
Pentcho Valev