In article ,
Keith F. Lynch wrote:
I wonder how much naming rights could be sold for?
Note the origin of the name of the northernmost point in mainland
Canada.

If memory serves, there are a number of features in Antarctica named for
various expedition sponsors. (And I just noticed, looking at a map, that
among the mountains there is the mysterious "Executive Committee Range".
I kid you not.)

Selling naming rights would be hampered somewhat by the fact that names on
astronomical bodies are not generally recognized until/unless approved by
the IAU. That adds an element of uncertainty to the process.
--
"Think outside the box -- the box isn't our friend." | Henry Spencer
-- George Herbert |