Henry Spencer wrote:
Very few of the arctic expeditions promised any sort of economic
return at all. Private funding doesn't have to mean profit-making
ventures (although it does help -- profitable projects can easily
get up into the billions, while non-profit private funding tends to
top out in the low hundreds of millions, last I heard).

I wonder how much naming rights could be sold for?

Note the origin of the name of the northernmost point in mainland
Canada.
--
Keith F. Lynch - http://keithlynch.net/
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